An agency going beyond, recreating a space and a menu

Our solution for the new hei coffee & gourmet

THE OPPORTUNITY

A new chapter in the retail business division of Rompetrol brought a great opportunity for Sonica. As a group of creative thinkers, we went beyond just positioning and communication – in order to bring to life an innovation – the first restaurant inside a gas station. Or, in other words, transforming a gas station into an energy station – for cars and now, for people.

THE UNIQUE SOLUTION

Agency driven combo of design, food menu development, positioning & communication.
In order to present the most believable restaurant inside a station ever, we proposed the redesign of the gas station as well as its menu by collaborating with an experienced architect – Corvin Cristian and a horeca expert – Liviu Popescu. All on top of a new brand positioning – experts in gourmet food & coffee.

AND THEN COMMUNICATION

The strategy territory became You’d better believe it​.
We wanted to really prove hei coffe & gourmet is special and it can give you specialty coffee and tasty & succulent cooked food.

BRINGING THE IDEA TO LIFE

Since we all drivers choose what’s best for our cars, now the cars get the power to choose what’s best for us.
„You want the best for the car, the car wants the best for you​”.