Building a lifestyle food supplement brand in a medical driven market

Our solution for launching Secom’s private label


Launch the private label of Secom – GOOD ROUTINE, a premium food supplements brand, with a lateral positioning.
A lifestyle brand, in a market that is run by medicine and the “pain-solution” mindset.


Restart your wellbeing, everyday.

Our nudge for the normal people, that live near us. The active people that wake up every morning and before they start their working day, they have small routines that restart their wellbeing.

The brand for the doers that each day, add something good in their lives, to make it better.