How to localise a brand and earn before you buy

Our solutions for 3 different NETFLIX series


BRINGING NETFLIX ON THE LIPS OF ROMANIANS

#1
What makes Romanian’s hearts beat faster? For sure having a celebrity appreciate the things that represent us. So we checked it, with each campaign – localisation.

#2
How to attain high reach, when you are Netflix and all big TV outlets ban you? Make it so damn real and talkable, that media covers you for free – earn before you buy.


HOLLYWOOD APPRECIATES ROMANIA’S MOST BELOVED DRINKS

Aaron Paul, lead actor in El Camino Movie (sequel of Breaking Bad), received traditional Romanian drinks to taste and rate.

The Video content that landed on Netflix SM Channels, gained the biggest organic reach ever generated on Netflix social channels till that moment, as well as 19 media pickups, including 5 TV stations.


THE ROMANIAN VERSION OF LA CASA DE PAPEL

Exciting fans with a real-time stunt:
Delia, dressed-up like Tokyo, takes part in a spontaneous concert close to the BNR building in the old town center.

Amazing 100% organic results; Positive conversation, very strong connection to the show, excitement & engagement among fans.

Plus impact data: 4.4M reach (FB&IG; YT); 6.8M impressions (YT&IG); 3.1M views (FB, IG, YT); 166K interactions (FB, IG, YT); 28.3K shares(FB, IG, YT); 2M visits/ week (media coverage reach).


WHOSE DEVIL IS THE REAL DEVIL?

A Romanian anchored PR Stunt.
We discovered Paul Buta, a Romanian craftsman who creates Romanian traditional Devil’s masks, to challenge Lucifer himself to model for his masks.

The impact was very soon seen with +50 articles picked up in media, 10 TV stories during news and 546k views on his video.