Rompetrol Winter Promo 2021
The Sequel
“The Sequel” – probably one of the most natural-to-follow concepts after a successful previous promotion.
Not only that the impact of the previous makes our consumers almost asking for it, but it gives the creative development a very generous playground – we can make use, to our benefit, of all the movie symbols (most of them related inevitably with the world of automotive).
It maximizes the memorability via the use of celebrity figures, and it gives to the whole campaign a boost of dynamism (always welcomed when it comes to fast selling).