There are many ways to tell a story that creates value for brands and since we  live in a context of permanent re-invention, we have decided to show that there is a creative approach of the business models as well.

Therefore, we launched SONICA, a group of concept thinkers and a scene for surprising collabs, designing disruptive communication projects.

With strong  competences in strategy, brand communication and digital marketing, we design disruptive campaigns that  deliver the right message to the right person.

F o u n d e r s   &   K e y    P e o p l e

Diana Benko

Managing Partner

+20 years impacting brands, Romanian and international, with +10 Efe awards.

Special talents in creating happenings that engage people – events, promotions, activations.

Simina Leotescu

Strategy Partner

+20 years of creating valuable strategies for her clients.

Over 100 brands benefited from her strategic vision, that brought over 50 awards in important communication festivals like Cannes Lions and Effie.

Alexandra Mihus

Client Service Partner

+15 years of building brands and bringing communication stories to life.

Keen on studying people and turning life observations into insights, as well as lurking the digital landscape, to keep up with trends.

Razvan Capanescu

Creative Partner

+20 years of creative leadership & international awards winner (the likes of Cannes Lions, D&AD, LIA or Grand Effies).

Razvan brought Publicis Romania in top 3 local agencies and top 5 regional, then led global FMCG campaigns for agencies in Prague & London.

Mihai Costache

Creative Director

+15 years experience in advertising, leading both creative departments and well renown brands.

Part of Razvan's core team that brought Publicis in top Romanian creative agencies.

Awarded in the most important festivals of the industry in Romania and abroad.

Adrian Iota

Head of Art Direction

+15 years of mastering visual craft, illustration, brand IDs.

Part of Razvan's core team that brought Publicis in top Romanian creative agencies.

His work was featured in Luerzer's Archive, Luerzer's 200 Best Illustrators Worldwide, Cannes Lions Winners Archive and more.