TODAY’S SUCCESS LIES IN YESTERDAY’S FAILURES
When talking to and about entrepreneurs, most brands, publications and business events had ‘success’ as center theme – how to reach it, how to be successful in x steps and so on.
Our BRD campaign approached “success” by talking about the failures that made it possible. Because failures are the best lessons in business.
Campaign purpose: show people failure is part of success
VISUAL TERRITORY,
Online & Offline materials
